Long Jetty NSW is a small but bustling suburb on the Central Coast.  Watching her now it’s hard to believe that buyers were once told to stay away.

Here, I cover the location and size of Long Jetty NSW, how Long Jetty got its name and how the suburb has transformed through the decades.

As this is a real estate blog, real estate in Long Jetty is covered too.

Where is Long Jetty NSW 2261?

Situated on the Central Coast, Long Jetty NSW is just under two kilometres S/SW of The Entrance, Central Coast. A narrow strip of land just 1.5 kilometres wide that sits on Tuggerah Lake. Although not technically a beachside suburb, its boundary is just 500 metres to the sands of Blue Bay

Blue Bay Central Coast NSW
Blue Bay – Central Coast NSW
Long Jetty wharf NSW
Long Jetty wharf

Often referred to as the Newtown of the Central Coast, for years this thriving hot spot was more like a ghost town.

Getting its name for the 350m long jetty on the foreshore of Tuggerah Lake, the area has undergone a major transformation over the past ten years or so.

Houses for sale Long Jetty NSW

Despite being a thriving centre during’ the 1960s and 1970s things changed for the town during the late 1990s to mid-2000s. It’s hard to believe that this now bustling suburb was once the Entrance’s ‘ugly sister’.

For the tens of thousands of tourists that made the yearly drive to The Entrance for their summer or Christmas holidays, passing through Long Jetty was just a necessary evil.

Many of the shops in Long Jetty were not open. There was not the trade to keep them operational. Tourists passing through would find closed shopfronts, graffiti and boarded-up buildings that had not seen the light of day in years. There was an unloved and unwanted feel about the place.

When I started as a Real Estate Agent in Bateau Bay in 2010 properties in Long Jetty NSW were a hard sell. Around this time Long Jetty had a stigma attached to it that, in my opinion, was not justified.

Despite the ideal location the population of Long Jetty had been transient. This was due to a Methadone clinic having been in the area 20 or so years prior. Due to the type of recipients that needed its services, there were a lot of houses for rent in Long Jetty NSW.

The percentage of tenanted homes in comparison to owner-occupied homes was significantly larger than in other suburbs in the 2261 area. I recall at one time the tenanted properties in Long Jetty equated to over 42% of homes. Therefore, most buyers and investors did not want to put their money into the area.

The homes here lacked love and attention. It was a low socio-economic area. There was a high percentage of residents that were Department of Housing or welfare recipients. This added to the stigma.

Rental vacancies were high which meant that investors steered clear and properties often sat vacant for long periods. Most investors were Sydney based. Many were happy to leave homes sitting vacant for months without doing any maintenance. This contributed to the overall dilapidated feel of the area.

Buyers told to ‘stay away’ from Long Jetty NSW

‘Don’t buy a home there’.

Selling houses in Long Jetty was a tough gig. Potential buyers would get warnings from well-meaning family and friends.

Sydney buyers would often describe their ideal home and their budget. When given a list of possibilities they would excitedly ask for the address.  As soon as Long Jetty was mentioned they would say something like ‘I’ve been warned to stay away from Long Jetty’.

It wasn’t uncommon for sellers to ask if we could promote their property as being in Blue Bay or Shelly Beach instead of Long Jetty. Many felt that this would alleviate the issue of stigma when selling their property. They knew that the mention of Long Jetty would automatically pull the price back.

I wonder how many ex Sydney siders now living in other areas of 2261 wish that they had not listened to their well-meaning friends.

Back in 2010 – 2012, I remember telling many buyers that eventually Long Jetty would take off. It had to. The position for one, with a lake at one end and beach at the other. The block sizes. The ability for dual occupancy. The huge opportunity for development and improvement. Over the next few years, I began to sense a changing of the tide. Pun intended 😊.

The Methodone clinic had long gone and so had its customers. At the time Wyong Council had already committed over $2,000,000 to the regentrification of the Tuggerah Lakes Foreshore and main street. Part of the transformation included a $2000 grant to commercial premises. This was to enable them to paint their properties in a multi-colour, colour scheme. This was part of Council’s plan to re-energise the town and create a trendy, upbeat atmosphere

Long Jetty NSW mural
Long Jetty Mural

This paved the way for investment into the suburb. Buyers become more confident of the long-term prospects.

One of the reasons that Long Jetty NSW has become so popular is that the average standard block size in the area is higher than most other suburbs in the 2261 postcode area. Back in 2010, it was common to find a reasonable three-bedroom home on a 690+ square metre block for around $350,000. Surprisingly though these properties were hard to shift.

There was also an influx of buyers who had been inspired by shows like The Block. With ample opportunities for renovation projects in the area, old fishing shacks began to get snapped up.

Investors, and owner-occupiers could see future growth potential. And they were right. Price growth from 2013 – 2018 was approximately 85%! (Source RPData)

The stark contrast from 2010 to 2017 saw real estate agents like me going from struggling to find just one buyer, to managing multiple offers each time a property in Long Jetty was listed for sale.

After years in the dark Long Jetty finally had the light shone upon it with the regentrification of the main street and the development of the Tuggerah Lakes Cycle Way and Tuggerah Lakes Foreshore.

Just as it was in its heydays of the 60’s and 70’s Long Jetty NSW is once again a bustling place to be.